3.21 The World Sleep Day Campaign
Luxurious | Comfort | Sustainability
Tools
Adobe Illustrator
Adobe Photoshop
Year
2023
Type of Work
Layout Design
Poster Design
Social Media Campaign
DeRucci had set a mission of helping people sleep better and a vision of becoming the most respected healthy sleep brand leader.
I collaborated with the Derucci Canada marketing team to plan and execute a comprehensive campaign for 3.21 The World Sleep Day, focusing on the sale of mattresses and related home furnishings. This involved working on all aspects of the campaign, including creating print posters, and social media posts, and coordinating promotional events centered around promoting our range of mattresses and accompanying home products.
The campaign's design is centered on World Sleep Day and the key product—mattresses. I have integrated elements such as the moon, iconic worldwide landmarks, and visuals of mattresses. For colour used, I have applied Derucci's distinctive gradient gold as the primary hue, against a deep blue background, aiming to immerse people in a sleep environment. The layout emphasizes showcasing product images and drawing attention to enticing campaign discounts.